Start with a real occasion
A new guest, a birthday, a quieter Tuesday. Pick the moment that matters to your restaurant.
Email marketing for restaurants,
made simple.
Customize restaurant email templates, then export them to your usual email platform.
Your next campaignCreate, edit, export.
Make the message yours
Add your details, choose a tone, and edit the subject and copy until they feel right.
Send with your usual tools
Copy or download your email, then add it to the platform you already use.
Restaurant email templates
Welcome email
Birthday email
Win-back email
New menu email
Event invitation
Weekday special
Luma Bistro is a fictional restaurant. Replace its name, photo and details before sending.
Edit your email
Who it’s for
Subscribed guests who haven’t visited recently.
When to send
Choose a gap that reflects how often guests normally visit.
What to measure
Booking clicks, redemptions and completed visits.
Your email copy
ZIP includes uploaded images. HTML needs public image URLs.
Export and send
Before you export
Your draft checks will appear here.
These checks flag missing details. Send an inbox test in your email platform.
Finish in your email platform
- Download ZIP or HTML
Use ZIP for uploaded images or HTML for public image URLs.
- Import into a supporting platform
Import into an editor that accepts custom HTML, or copy the text into an existing template.
- Add recipients and test
Choose subscribed recipients, add your business address and unsubscribe link, then send a test before scheduling.
What do you need?
Restaurant email marketing guides
Compare sending platforms
| If your priority is… | A platform to explore | What to check | Source |
|---|---|---|---|
| A flexible email marketing platform | MailchimpCampaigns, segmentation and automation | List size, plan limits and your setup needs | Explore ↗ |
| Marketing alongside your Toast POS | Toast MarketingRestaurant data and guest campaigns | Available products, data and reporting | Explore ↗ |
| Guest relationships and reservations | SevenRoomsGuest profiles and targeted campaigns | Reservation workflows and package fit | Explore ↗ |
Source: official product pages, checked October 22, 2026. No native integrations.
Common questions
What is email marketing for restaurants?
Restaurants use email to keep in touch with subscribed guests through welcome messages, menu updates, birthdays, events and return-visit invitations.
Is the campaign builder free?
Template mode is free. Customize six layouts and export ZIP, HTML or text. AI writing becomes available when the site owner connects a provider.
How does AI custom mode work?
Describe the email, choose a language and generate a draft when AI is connected. Generation and AI edits send campaign text to the configured provider; photos are excluded. Review the result before using it.
Can I use this with my existing email platform?
Use ZIP or HTML if your editor supports custom templates. Otherwise, copy the text into its editor. Add recipients and an unsubscribe link, then send a test. See the export and sending steps.
What if I don’t have an email list?
Invite guests to subscribe through your website or a QR code in your restaurant. Explain what they will receive and manage preferences in your sending platform.
How often should a restaurant send emails?
Send when you have something relevant to share. Start with a welcome email and occasional menu or event updates, then adjust using bookings, clicks, unsubscribes and guest feedback.
How do I know whether a campaign worked?
Track completed bookings, orders or redemptions using campaign links or offer codes. Compare results with campaign and discount costs. A comparison group helps estimate how many visits the campaign added.
Create your next restaurant email
Create an email